The Politics of Buying Chocolate this Easter

According to Mr. Coles and Mr. Woolworths Easter now runs from early January until late April, and despite having four months warning, our Easter shopping is always left till Holy Thursday. By then, there are only slim pickings left in the chocolate aisle (this is the only slim thing about Easter). In those final hours before the shops close for Good Friday, we are forced to decide which loved ones we will buy for and how much they are worth. Much like Christmas, Easter leaves many a pocket empty and many a waistband tight. When did those innocent chocolate bunnies become so expensive?

This raises the question, how much chocolate is each relationship worth?

The Giant Egg/Bunny – the ultimate example of quantity over quality. Most appropriate for excitable children. Beware – their hyperactivity on Easter Sunday is in direct proportion to the size of this gift.

Box of Chocolates – the last minute gift that is void of any Easter associations. Perfect as a mass gift that caters to an entire family in one package, and for those short notice Easter events. Or for those people you forgot.

Easter Gift Pack – the gift voucher equivalent of chocolate. Perfect for anyone and everyone – from grandparents to the new partner’s parents and all the friends in between.

Boutique Chocolatier Items – the Cartier of chocolate. The epitome of love in a gold wrapper, this gift is for those that need impressing and those who need to be spoilt.

The Re-Gifted Chocolate – the obligatory gift. Most commonly given at the late Easter barbecue to forgotten friends or relatives. The re-gifted chocolate is also popular in those weeks after Easter when the taste for chocolate has well and truly worn out, and the diet started.

Despite all of this, you will receive an example of each of these this Easter. And we all know that the chocolate will be happily devoured no matter who it came from. Alternatively, a present with all the love and none of the calories is a gift certificate from Best Gift Certificates – the one present that is perfect every time!

Maureen de Groot

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