As the country’s top restaurateurs prepared for last night’s Savour Australia Restaurant & Catering HOSTPLUS National Awards for Excellence at Luna Park, de Groots Media has launched the first specialised dining gift card program to assist in driving patronage.
Australian Shadow Minister for Tourism, Bob Baldwin last night commended the initiative, saying that due to the high Australian dollar and other factors, the tourism and hospitality sector has been doing it tough – with more Australians holidaying overseas than ever before.
“The Best Restaurants of Australia Gift Card is not only the perfect way for employers to show their appreciation to staff this Christmas, it’s also a great way to support our local restaurants at a time when they need it most,” Mr Baldwin said.
From tomorrow, diners around Australia will be able to pay for meals using a Best Restaurants of Australia Gift Card, said hospitality icon Maureen de Groot, publisher of the Best Restaurants of Australia and Best Hotels of Australia.
With the Australian gift card market set to follow overseas trends and double in the next 12 to 24 months, Ms de Groot said that the Best Restaurants of Australia Gift Card has come at the ideal time for the hospitality industry.
“It is a fantastic opportunity for restaurants to tap into a broader “gift giving” market, particularly with Christmas just around the corner,” explains Ms de Groot.
The Best Restaurants of Australia Gift Card does not attract surcharges that apply when diners use credit cards, and is a safer option than carrying cash. With over 400 of Australia’s best restaurants on board, many of which are award-winning and hatted, the Best Restaurants of Australia Gift Card provides a great way for the hospitality industry to tap into one of the fastest growing retail products – gift cards.
Gift Cards are available to purchase online and will also be sold through major retailers such as Coles, Woolworths, Australia Post and many more from mid November.